什么是市场细分？

什么是市场细分？

市场细分是将目标市场划分为较小的、有相似需求或特征的消费者群体的过程。这使企业能够创建个性化的营销活动，更有可能与特定的消费者群体产生共鸣，并可以提高营销工作的整体有效性。通过对目标市场进行细分，企业可以更好地理解不同消费者群体的需求和偏好，并将营销工作量调整以更好地满足这些需求。这有助于提高客户参与度，提高客户忠诚度，并最终促进销售。

What is marketing segmentation?

Marketing segmentation is the process of dividing a target market into smaller, more defined groups of consumers with similar needs or characteristics. This allows businesses to create personalized marketing campaigns that are more likely to resonate with specific groups of consumers and can help to improve the overall effectiveness of their marketing efforts. By segmenting their target market, businesses can better understand the needs and preferences of different groups of consumers, and tailor their marketing efforts to better meet those needs. This can help to increase customer engagement, improve customer loyalty, and ultimately drive more sales.